The Brand

After acquiring a bachelors degree in Fashion Design from Pakistan Institute of Fashion & Design, Mahnoor Omer worked for multiple leading fashion brands to hone her craft and expand her knowledge of the industry.

Through her experiences, her creative vision has evolved into a love for simplicity, expertly cut fabrics and attention to detail. Her brand which was launched in 2020, has carried forth this vision.

Mahnoor Omer - the brand, before launching its various couture collections, first featured a mommy and me sequel for her patrons. All of her designs are made with the finest quality of fabrics and embroidery.

Her next clothing line was made up of trendy tie dye pieces that were high quality but still affordably priced. Ruffles, pleats and embroidery detail were incorporated to elevate these outfits.

Mahnoor Omer’s latest bridal campaign 'Safina' represents a selection of timelessly crafted ensembles. It includes tulles, velvets, pure chiffon fabrics with a rhythm of hand crafted embellishments like sequins, gota and thread work, all worked to perfection. This collection was a continuation of traditional crafts, embossed motifs and patchwork detail.

 

Safina | The Wedding Edit '20

Progressing in a homely environment where women shared exquisite opinions, Safina explored the ability of power, art and fashion.

With changing times, our latest campaign portrays her perception to set purpose in life, for things that made a difference to her, instantly began for her the incentive, the passion, the joy again.

Beyond the benchmark of our narrative, سفینہ is a tale of a character inspired by her intimate remembrance of her mother's silver, gold embellished dupattas and the lavish folds of skillfully designed clothes.

This collection is a contemplation of hand worked embroidery featuring traditional crafts of sequins, gota, pearls, dabka and various techniques of embossed motifs and patchwork. The collection, سفینہ presents the influence of family, fashion and expertise, preferring brocades, velvets, and tulles in a timeless appeal. Introducing our first line of 𝐓𝐡𝐞 𝐁𝐫𝐢𝐝𝐚𝐥 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧, سفینہ is ideal for the upcoming wedding season!

Let us admire the ode to tradition in this festive collection featuring exuberant details in an effortless style. These outfits will surely make heads turn this season!